[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kodres.sk\/e-shop-na-mieru-alebo-ake-dolezite-je-prichystat-zakaznikom-komfortne-prostredie\/#Article","mainEntityOfPage":"https:\/\/www.kodres.sk\/e-shop-na-mieru-alebo-ake-dolezite-je-prichystat-zakaznikom-komfortne-prostredie\/","headline":"E-shop na mieru alebo ak\u00e9 d\u00f4le\u017eit\u00e9 je prichysta\u0165 z\u00e1kazn\u00edkom komfortn\u00e9 prostredie","name":"E-shop na mieru alebo ak\u00e9 d\u00f4le\u017eit\u00e9 je prichysta\u0165 z\u00e1kazn\u00edkom komfortn\u00e9 prostredie","description":"V s\u00fa\u010dasnosti sa st\u00e1va takmer pravidlom, \u017ee ka\u017ed\u00e1 kamenn\u00e1 predaj\u0148a alebo skr\u00e1tka viacer\u00e9 podnikate\u013esk\u00e9 \u010dinnosti poskytuj\u00fa svoju ponuku rovnako online, respekt\u00edve prostredn\u00edctvom svojich internetov\u00fdch predajn\u00ed. Tento krok m\u00e1 v s\u00fa\u010dasnosti logick\u00e9 vysvetlenie, ve\u013ea \u013eud\u00ed toti\u017e v pr\u00edpade z\u00e1ujmu o nejak\u00e9 slu\u017eby alebo konkr\u00e9tny produkt najsk\u00f4r preh\u013ead\u00e1 internet. Zistia potrebn\u00e9 inform\u00e1cie, porovnaj\u00fa ceny, no z\u00e1rove\u0148 maj\u00fa …","datePublished":"2020-01-05","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.kodres.sk\/author\/#Person","name":"","url":"https:\/\/www.kodres.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kodres.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kodres.sk\/wp-content\/uploads\/img_a309619_w16686_t1579861900.jpg","url":"https:\/\/www.kodres.sk\/wp-content\/uploads\/img_a309619_w16686_t1579861900.jpg","height":0,"width":0},"url":"https:\/\/www.kodres.sk\/e-shop-na-mieru-alebo-ake-dolezite-je-prichystat-zakaznikom-komfortne-prostredie\/","about":["Business"],"wordCount":423,"articleBody":" V s\u00fa\u010dasnosti sa st\u00e1va takmer pravidlom, \u017ee ka\u017ed\u00e1 kamenn\u00e1 predaj\u0148a alebo skr\u00e1tka viacer\u00e9 podnikate\u013esk\u00e9 \u010dinnosti poskytuj\u00fa svoju ponuku rovnako online, respekt\u00edve prostredn\u00edctvom svojich internetov\u00fdch predajn\u00ed. Tento krok m\u00e1 v s\u00fa\u010dasnosti logick\u00e9 vysvetlenie, ve\u013ea \u013eud\u00ed toti\u017e v pr\u00edpade z\u00e1ujmu o nejak\u00e9 slu\u017eby alebo konkr\u00e9tny produkt najsk\u00f4r preh\u013ead\u00e1 internet. Zistia potrebn\u00e9 inform\u00e1cie, porovnaj\u00fa ceny, no z\u00e1rove\u0148 maj\u00fa k dispoz\u00edcii hne\u010f nieko\u013eko e-shopov \u010di webov, kde m\u00f4\u017eu priamo vytvori\u0165 objedn\u00e1vku. T\u00fdm prebehne po\u017eadovan\u00e1 konverzia.  Internetov\u00e1 predaj\u0148a \u010di webov\u00e1 str\u00e1nka v\u0161ak mus\u00ed ma\u0165 potenci\u00e1l zauja\u0165. Najsk\u00f4r mus\u00ed by\u0165 vidite\u013en\u00e1 v internetov\u00fdch vyh\u013ead\u00e1va\u010doch alebo katal\u00f3goch, no takisto mus\u00ed potenci\u00e1lnemu n\u00e1v\u0161tevn\u00edkovi prichysta\u0165 pr\u00edjemn\u00e9 prostredie. Komfortn\u00fa r\u00fdchlos\u0165 na\u010d\u00edtania, preh\u013eadn\u00fa orient\u00e1ciu, atrakt\u00edvny dizajn. V tomto smere m\u00f4\u017eeme vyu\u017ei\u0165 pomerne jednoduch\u00fa alternat\u00edvu, a to e-shop na pren\u00e1jom. S\u00fakromnej\u0161\u00edm, no zlo\u017eitej\u0161\u00edm rie\u0161en\u00edm je open-source platforma, ktor\u00e1 v\u0161ak vy\u017eaduje odborn\u00e9 programovanie. Do tretice najzn\u00e1mej\u0161ou a sympatickou vo\u013ebou je e-shop na mieru. V tomto tre\u0165om a zrejme najpr\u00edstupnej\u0161om bode je ale vhodn\u00e9 ma\u0165 premyslen\u00e9 r\u00f4zne detaily u\u017e vopred. To znamen\u00e1 ma\u0165 premyslen\u00fd syst\u00e9m predaja, funkcionalitu str\u00e1nky, konkr\u00e9tnej\u0161ie ciele, prezent\u00e1ciu nov\u00fdch produktov, komunik\u00e1ciu so z\u00e1kazn\u00edkmi, budovanie povedomia o va\u0161ej zna\u010dke, spolupr\u00e1cu s kuri\u00e9rskymi slu\u017ebami,… pokia\u013e tieto podstatn\u00e9 veci m\u00e1te sp\u00edsan\u00e9 a premyslen\u00e9, n\u00e1sledne u\u017e zost\u00e1va \u201elen\u201c zhotovi\u0165 dizajnovo atrakt\u00edvny, r\u00fdchly a responz\u00edvny web. Takisto sa pusti\u0165 do SEO optimaliz\u00e1cie, aby bola konkr\u00e9tna webov\u00e1 str\u00e1nka \u010do najviac vidite\u013en\u00e1 v internetov\u00fdch vyh\u013ead\u00e1va\u010doch, ak\u00fdmi s\u00fa napr\u00edklad Google alebo Seznam. Ako vieme, pr\u00e1ve z nich pramen\u00ed vysok\u00e1 n\u00e1v\u0161tevnos\u0165.  Ak sa teda z\u00e1ujemcovia o dan\u00e9 slu\u017eby dostan\u00fa na va\u0161u str\u00e1nku, nemala by ich odradi\u0165. Mus\u00ed predstavova\u0165 pohostinn\u00e9 prostredie, preh\u013eadn\u00e9 prevedenie, r\u00fdchle na\u010d\u00edtanie, v s\u00fa\u010dasnosti ur\u010dite neu\u0161kod\u00ed ani jej prisp\u00f4sobenie pre mobily alebo tablety. Takisto formul\u00e1re ved\u00face ku konverzi\u00e1m musia by\u0165 zrozumite\u013en\u00e9 a n\u00e1v\u0161tevn\u00edka navigova\u0165 spr\u00e1vnym smerom.  \u010castokr\u00e1t sta\u010d\u00ed detail, ist\u00e9 nedorozumenie, nepreh\u013eadnos\u0165 vytvorenej objedn\u00e1vky \u010di formul\u00e1ra a u\u017e\u00edvate\u013e uprednostn\u00ed n\u00e1v\u0161tevu konkuren\u010dn\u00e9ho webu.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"E-shop na mieru alebo ak\u00e9 d\u00f4le\u017eit\u00e9 je prichysta\u0165 z\u00e1kazn\u00edkom komfortn\u00e9 prostredie","item":"https:\/\/www.kodres.sk\/e-shop-na-mieru-alebo-ake-dolezite-je-prichystat-zakaznikom-komfortne-prostredie\/#breadcrumbitem"}]}]