[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kodres.sk\/ako-spravne-nastavit-ceny-svojho-tovaru\/#Article","mainEntityOfPage":"https:\/\/www.kodres.sk\/ako-spravne-nastavit-ceny-svojho-tovaru\/","headline":"Ako spr\u00e1vne nastavi\u0165 ceny svojho tovaru","name":"Ako spr\u00e1vne nastavi\u0165 ceny svojho tovaru","description":"Predajom vlastnoru\u010dn\u00fdch v\u00fdrobkov si dok\u00e1\u017eete pekne finan\u010dne prilep\u0161i\u0165. Dnes sa spolo\u010dnos\u0165 vracia op\u00e4\u0165 k\u00a0tomu, \u017ee ru\u010dn\u00e1 pr\u00e1ca je cenen\u00e1 nadov\u0161etko. Takto to samozrejme bolo v\u00a0podstate v\u017edy. Lacn\u00fd tovar, v\u0161ak v\u00a0posledn\u00fdch rokoch predbehol, kvalitn\u00fa a\u00a0poctiv\u00fa pr\u00e1cu. Ak ste sa pre tak\u00e9to podnikanie rozhodli aj vy, jednou z\u00a0prv\u00fdch vec\u00ed, ktor\u00e9 potrebujete vyrie\u0161i\u0165 je cena va\u0161ich v\u00fdrobkov. Ak …","datePublished":"2019-11-09","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.kodres.sk\/author\/#Person","name":"","url":"https:\/\/www.kodres.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kodres.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kodres.sk\/wp-content\/uploads\/img_a300310_w16617_t1556632282.jpg","url":"https:\/\/www.kodres.sk\/wp-content\/uploads\/img_a300310_w16617_t1556632282.jpg","height":0,"width":0},"url":"https:\/\/www.kodres.sk\/ako-spravne-nastavit-ceny-svojho-tovaru\/","wordCount":385,"articleBody":"Predajom vlastnoru\u010dn\u00fdch v\u00fdrobkov si dok\u00e1\u017eete pekne finan\u010dne prilep\u0161i\u0165. Dnes sa spolo\u010dnos\u0165 vracia op\u00e4\u0165 k\u00a0tomu, \u017ee ru\u010dn\u00e1 pr\u00e1ca je cenen\u00e1 nadov\u0161etko. Takto to samozrejme bolo v\u00a0podstate v\u017edy. Lacn\u00fd tovar, v\u0161ak v\u00a0posledn\u00fdch rokoch predbehol, kvalitn\u00fa a\u00a0poctiv\u00fa pr\u00e1cu. Ak ste sa pre tak\u00e9to podnikanie rozhodli aj vy, jednou z\u00a0prv\u00fdch vec\u00ed, ktor\u00e9 potrebujete vyrie\u0161i\u0165 je cena va\u0161ich v\u00fdrobkov. Ak v\u00a0tomto smere urob\u00edte chybu, m\u00f4\u017eete pr\u00eds\u0165 o\u00a0v\u0161etky svoje peniaze a\u00a0z\u00a0vysn\u00edvan\u00e9ho podnikania nebudete ma\u0165 ni\u010d.\u00a0N\u00edzka cena nepred\u00e1va \u00a0V\u00e4\u010d\u0161ina \u013eud\u00ed m\u00e1 niekde v\u00a0podvedom\u00ed zak\u00f3dovan\u00e9, \u017ee lacn\u00fd tovar sa bude automaticky pred\u00e1va\u0165 viac. To v\u0161ak v\u00a0skuto\u010dnosti nie je \u00faplne pravda. Pr\u00edli\u0161 n\u00edzka cena, m\u00f4\u017ee z\u00e1kazn\u00edkov pr\u00e1ve naopak, doslova odradi\u0165. P\u00fdtate sa pre\u010do? Preto\u017ee tak\u00fdto tovar zav\u00e1\u0148a nekvalitou, pre\u010do by predsa niekto pred\u00e1val obraz, ktor\u00fd ma\u013eoval pol roka za p\u00e1r eur? to ned\u00e1va logiku. Pr\u00edli\u0161 n\u00edzke ceny, teda ne len \u017ee ochudobnia va\u0161u pe\u0148a\u017eenku, no m\u00f4\u017eu aj odradi\u0165 potencion\u00e1lnych z\u00e1kazn\u00edkov.\u00a0Osobn\u00fd prieskum trhu \u00a0Pred t\u00fdm, ako si stanov\u00edte kone\u010dn\u00fa cenu za va\u0161e v\u00fdrobky, nie je na \u0161kodu mal\u00fd prieskum trhy. Poobzerajte sa po internete, alebo priamo po predajniach, za ak\u00fa cenu sa pred\u00e1vaj\u00fa podobn\u00e9 produkty. Tak si budete vedie\u0165 vytvori\u0165 lep\u0161iu predstavu o\u00a0cenovej rel\u00e1cii, v\u00a0ktorej sa m\u00f4\u017eete pohybova\u0165.\u00a0Aby ste neprerobili \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Alfou a\u00a0omegou pri tvorbe cien, by mali by\u0165 va\u0161e n\u00e1klady. Tie si spo\u010d\u00edtajte do posledn\u00e9ho centu. Ak vyrob\u00edte napr\u00edklad veniec a\u00a0za materi\u00e1l zaplat\u00edte desa\u0165 eur, predajn\u00e1 cena mus\u00ed by\u0165 jednozna\u010dne vy\u0161\u0161ia. Rozdiel medzi n\u00e1kladmi a\u00a0predajnou cenou, je pr\u00e1ve toti\u017e v\u00e1\u0161 z\u00e1robok. Ak by ste tak\u00fdto predmet pred\u00e1vali za jeden\u00e1s\u0165 eur, zarobili by ste iba euro, ak za osem, tak ste pr\u00e1ve dve eur\u00e1 prerobili. Preto si v\u017edy najprv spo\u010d\u00edtajte svoje re\u00e1lne n\u00e1klady na v\u00fdrobu a\u00a0n\u00e1sledne k\u00a0tejto sume prir\u00e1tajte va\u0161u pr\u00e1cu.                                                                                                                                                                                                                                                                                                                                                                                         4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako spr\u00e1vne nastavi\u0165 ceny svojho tovaru","item":"https:\/\/www.kodres.sk\/ako-spravne-nastavit-ceny-svojho-tovaru\/#breadcrumbitem"}]}]